Case Study: Boosting Estimate Requests Through Strategic SEO
The Challenge:
A local service company was struggling to generate online leads, receiving an average of just 3 estimate requests in the 30 days prior to engaging Garza Web Design’s SEO services. This low conversion rate hampered their growth and market penetration. Note: This service company performs residential services with costs from $125,000 to $200,000 per project.
Our Proposed Solution:
Garza Web Design implemented a comprehensive SEO strategy focused on improving their online visibility and attracting qualified leads. Our approach included:
- Keyword Optimization: Thorough research and integration of high-intent keywords relevant to their services and target audience.
- On-Page SEO Enhancements: Optimizing website content, meta descriptions, and headers to improve search engine rankings.
- Technical SEO Audit & Fixes: Addressing website speed, mobile responsiveness, and other technical issues that impact search performance.
- Content Strategy: Developing valuable, informative content to attract and engage potential customers.
- Local SEO Optimization: Enhancing their Google My Business profile and building local citations to capture nearby searchers.
The Results:
The impact was immediate and significant. In the period since the SEO work began, the company has received a remarkable 31 estimate requests. This represents an over 900% increase in qualified leads, directly attributable to our targeted SEO efforts.
The Conclusion:
This case study demonstrates the powerful impact of a well-executed SEO strategy on lead generation and business growth. By improving online visibility and user experience, Garza Web Design was able to transform a stagnant lead pipeline into a robust source of new business for our client. SEO is NOT a cost. It is an investment in your business, your people and in you.