Case Study: Increasing Estimate Requests

A residential pool-construction business engaged Garza Web Design to improve its online lead generation. The documented starting count was three website estimate requests. Reported project values ranged from $125,000 to $200,000, making a relevant inquiry an important first step in a substantial buying decision.

The objective was to help prospective customers discover the business, understand its services and request an estimate.

• Service keyword research: identify searches that indicate interest in the company’s services and use them to guide page improvements.
• Content, headings and metadata: clarify each page’s subject and help prospective customers understand the service offering.
• Technical review: address website speed, mobile responsiveness and technical issues that could interfere with discovery or use.
• Customer-question content: plan useful information around questions prospective customers ask before requesting an estimate.
• Local visibility: improve the Google Business Profile and local citations to support discovery by nearby customers.

These activities are recorded in the original campaign account. A dated change log would be needed to attribute the outcome to individual changes.

Recorded website estimate requests grew from 3 to 31 during May–July 2025. The ending total includes earlier requests, so 28 additional inquiries were recorded during the period. Garza Web Design checked the counts against the website estimate-request records shown in the campaign graph.

The cumulative total increased by 933.3%, calculated as (31 − 3) ÷ 3 × 100. This does not demonstrate a 933% increase in the monthly inquiry rate: the graph does not compare equal-length before-and-after periods. An estimate request is not a signed contract or a measure of revenue.

The original graph marks SEO work starting June 3, 2025 and plots requests from May into July. Its embedded “30 days” annotation does not match the entire plotted range; the verified claim here is the increase in recorded counts, not a 30-day or monthly growth rate.

The records demonstrate an increase in inquiries during the campaign. They do not independently isolate SEO from other influences or show how many requests became customers. For your campaign, track inquiry dates, source, qualification and sales outcomes alongside search visibility. Explore our SEO services or discuss your lead-generation goals.

Explore the Poolworks website project as a separate example of our work in this industry, or browse all client projects.