Pool-construction case study

A residential pool-construction business engaged Garza Web Design to improve its online lead generation. The objective was to help prospective customers discover the business, understand its services and request an estimate.

• Service keyword research: identify searches that indicate interest in the company’s services and use them to guide page improvements.
• Content, headings and metadata: clarify each page’s subject and help prospective customers understand the service offering.
• Technical review: address website speed, mobile responsiveness and technical issues that could interfere with discovery or use.
• Customer-question content: plan useful information around questions prospective customers ask before requesting an estimate.
• Local visibility: improve the Google Business Profile and local citations to support discovery by nearby customers.

These activities are recorded in the original campaign account. A dated change log would be needed to attribute the outcome to individual changes.

Pool-related website submissions increased from 2 in the 30 days before the recorded June 3, 2025 campaign start to 15 in the following 30 days.

We reviewed the original contact-form records and compared May 4–June 2 with June 3–July 2. The earlier period contained three completed submissions, including one unusable message. The following period contained 21 submissions, including six clear vendor solicitations. After those exclusions, the counts were two and 15 pool-related requests.

Requests included pool construction, renovation and repairs. These are website inquiries identified through content review, rather than verified qualified leads or completed sales.

The records document an increase in inquiry volume during the campaign. Available Google Analytics and Search Console reports do not provide sufficient coverage of the 2025 campaign period to measure organic-search growth or attribute these inquiries to SEO. Seasonal demand, referrals and other marketing may also have contributed.

The form records do not establish the inquiries’ acquisition source, sales qualification or eventual purchases. The comparison does not substantiate an increase in revenue or SEO-generated leads.

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Explore the Poolworks website project as a separate example of our work in this industry, or browse all client projects.