Hunnicutt Construction · Web Design Case Study
Hunnicutt Construction: a website rebuild with documented search visibility.
Garza Web Design rebuilt Hunnicutt Construction’s website to help prospective customers find its commercial construction services, evaluate its project experience and contact the company. The new website launched February 22, 2026.
The project’s existing Semrush estimates show substantial estimated organic-search growth. Google tracking introduced after the rebuild now provides measured search and website activity alongside that historical context.
The challenge
Hunnicutt had an established reputation, but its previous website did not adequately present its commercial construction capabilities. The rebuild focused on making its services and experience easier for prospective customers to discover and evaluate.
What we changed
We reorganized the website around Hunnicutt’s commercial construction services, strengthened service-focused content and project stories, and improved the paths visitors could use to contact the company.
The work connected website design, content and search foundations around the information prospective customers need when choosing a contractor.
What the Semrush estimates show
The existing project brochure compares an old-site estimated monthly organic traffic baseline of 13 with a graph reaching 257 following the rebuild.
| Existing Semrush evidence | Estimated monthly organic traffic | Source context |
|---|---|---|
| Old-site baseline reported in the brochure | 13 | Baseline from the September 4, 2026 project brochure. |
| Value reached in the post-launch graph | 257 | Graph extending through August 2026. |
How to interpret the Semrush estimates
That represents approximately 19.8 times the brochure’s old-site estimate.
These are third-party estimates based on search visibility. They are not measured website visits, inquiries or sales, and the comparison does not isolate the effect of the rebuild from other influences.
Source: existing Hunnicutt project brochure dated September 4, 2026, containing a Semrush graph extending through August 2026.
Semrush estimated organic search trend
What Google’s measured data shows
Google Analytics and Search Console were introduced after the rebuild. There is no pre-rebuild Google tracking baseline against which to calculate measured growth.
The available records nevertheless document current activity:
Analytics figures cover September 20–October 17, 2026. Search Console figures cover October 9–17, 2026.
| Measured metric | Verified result | Source and reporting period |
|---|---|---|
| Google organic sessions | 154 | Google Analytics: September 20–October 17, 2026. |
| Engaged Google organic sessions | 99 | Google Analytics: September 20–October 17, 2026. |
| Google organic sessions landing on the homepage | 104 | Google Analytics: September 20–October 17, 2026. |
| Google Web-search impressions | 3,409 | Search Console: October 9–17, 2026. |
| Google Web-search clicks | 37 | Search Console: October 9–17, 2026. |
Relevant searches and recent activity
Search Console reported exposure for relevant commercial searches, including “commercial general contractors richmond va” and “commercial construction richmond va.”
Recent measured traffic was broadly stable, with a small decline: Google organic sessions decreased from 161 in August 23–September 19 to 154 in September 20–October 17, 2026, a reduction of approximately 4.3%.
How to interpret these results
The Semrush estimates provide historical context suggesting increased search visibility following the rebuild. The newer Google records establish a measured baseline for evaluating subsequent performance.
The two sources support different statements. The estimated 19.8× comparison cannot be presented as a verified increase in actual visitors. The Google data confirms recorded search activity, but does not establish prelaunch growth, additional qualified inquiries or revenue attributable to the rebuild.
Measurement notes: Google reports reviewed October 20, 2026. Analytics figures use session source/medium “google / organic.” Sessions are not unique customers. Search Console impressions and clicks are different measurements from Analytics sessions and cover a shorter available reporting period. No lead-growth or revenue-growth claim has been verified.
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