Hunnicutt Construction · Web Design Case Study

Hunnicutt Construction needed a website that made its Richmond construction experience easier for prospective clients to find and evaluate. The redesign focused on the information a buyer needs before making contact: services, completed projects, location and relevant experience.

The opportunity was to connect the company’s established reputation with a clearer online presentation. The search reports below document changes in visibility; they do not establish how many contracts the website won.

• Can a prospective client quickly determine whether Hunnicutt handles the work they need?
• Can they find relevant project examples and assess the company’s experience?
• Can search engines identify the company’s services and Richmond market?
• Is the next step clear on both desktop and mobile?

These questions connect the design decisions to the buyer’s task: deciding whether to start a conversation.

The project combined website redesign, search-oriented content and a clearer presentation of the company’s work.

• Service discovery: service navigation and dedicated service content help visitors identify relevant construction capabilities.
• Project evidence: a projects listing and individual project stories give buyers examples to explore beyond the homepage.
• Clear contact paths: prominent contact links and a telephone number give visitors a next step.
• Responsive presentation: desktop and mobile layouts adapt navigation and content to the available screen space.
• Search structure: the documented strategy included semantic HTML, structured data and project content to clarify what the business does.

The results below compare the documented search footprint with subsequent reporting snapshots. They show visibility changes following the work, rather than attributing the outcome to any single page change.

13 → 257 estimated monthly organic visits. The September 4, 2026 brochure records an old-site baseline of 13. The accompanying Semrush graph shows traffic remaining low around launch, rising through spring and summer, and reaching 257 near the end of the displayed period.

That is approximately 19.8 times the baseline, or a 1,877% increase in the estimate. The graph also shows fluctuations along the way; the improvement was not a straight line.

The brochure additionally reports a number-one Google ranking for “commercial contractors richmond va”. That is a historical campaign claim, not a statement that the position is unchanged today.

The website launched February 22, 2026. The supplied graph extends through August 2026; the accompanying brochure is dated September 4, 2026. The baseline of 13 comes from that brochure, and the graph reaches 257. The comparison uses these sources rather than mixing earlier reporting snapshots or different baselines.

The graph does not measure AI referrals or demonstrate AI citations: its purple series is labelled branded traffic. Separate, dated citation reports or referral analytics would be needed to substantiate AI-search results. The results presented here concern estimated organic search traffic.

The old site’s low search-traffic baseline was followed by a much larger organic footprint after the rebuild. The project illustrates why service-focused pages, relevant project evidence and a clear website structure matter alongside visual design.

Semrush estimates help describe the search trend. They do not establish the number of actual sessions, qualified inquiries or contracts, or isolate the effect of every change. For your business, we would track website inquiries and calls alongside search visibility so the reporting connects to your sales process.

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