What Is Business Branding?

Boy flying paper airplaneBranding Gives Your Business an Identity

It is how customers know and experience your business. Most small businesses experience with business branding is getting a logo. However, an effective brand is more than just a logo. An effective brand encompasses everything from you customer service style, company uniforms, business cards, marketing materials, advertising and even how your office looks when clients walk in.

Branding Leaves an Impression

An effective brand reflects what your business stands for and what makes it unique among all your competitors. It tells people the business qualities, focus and personality. A strong brand helps clients to remember your business and make them more confident in engaging with you to help them. It creates trust.

Branding Increases Your Sales

A good brand will help people to think of you when they are in the market for your product or service. It also helps to establish a level of trust even before first contact is made with your potential customer. Branding does this by creating a unique message that enables you to stand out from the crowd. Branding also does this by communicating why and how you are different from your competition.

It Easy to Get a Business Up and Running

The great thing about being in business today is that it's so easy to create a business presence. The bad thing about being in business today is that it's so easy to create a business presence.

Everyone can go out there and get a cheap logo from some offshore company in Asia, get a GoDaddy website, and start posting on social media sites. This means EVERYONE is doing it! The problem is there is so much competition.

How do you get your signal to stand out in a sea of white noise?

Branding That Makes You Stand Out From the Crowd

SEO red person stands out in crowd

Know Thyself

This Greek aphorism is extremely critical in small business. Business branding is more than just a fancy set of colors and a cool logo. It's a clear communication of what and who your business is. In order to do that, you've got to know this for yourself.So many businesses that come through our doors do not have a clear idea of who are their target customers. They don't know why they do what they do or what core pain point they are solving for their customers.

Honesty and Authenticity

What effective business branding forces you to look at these things. It also forces you to do a critical self-analysis to determine what makes your business, well, your business. What do you like to do? What problem are you solving for your clients? What does your product or service do for your clients? What is your personality type? Is it reflected in the company? Honesty and authenticity is key in formulating an effective business brand.

How Can Garza Web Design Help?

At Garza Web Design, we do not do business branding. However, we've seen so many folks who have come to us for a website that need so much more than just a website. This is when we help our potential clients to consider the other marketing needs they need to address before we can start on their website.

We know enough about business branding to introduce you to the basics of branding and how they are helpful to small businesses. We then help you to determine if you want to invest in branding. We can then steer you to a local Richmond branding agency we trust to help you.