Business Branding
in Richmond Virginia
Reimagine your business or organization in new ways. Dream up new ideas to take your business or organization in a new and exciting direction!
We Are Not a Full-Service Agency
Rather than being a full-service business marketing agency, we prefer equal partnerships with Richmond companies who are experts in their fields. This gives us the freedom to focus on what we do best. It also allows us to find, and partner with, the best companies in Richmond so we can bring the best to you.
Then Why Hire Us?
This business model, while rare, enables us to offer an excellent full-service agency experience at a reduced cost. This is because we do not mark up the price of our partners' work and pass it on to you. We make a referral, introduce you to the company, and then go on the initial meeting with you. We can then help you ask the right questions to determine if the company is a good fit for you. Since we do not collect referral fees, you can trust us to be YOUR advocate.
Branding Gives Your Business an Identity
Branding paints a picture of who you are. It helps align both you and your staff with your original sense of purpose. A brand is more than just a logo. An effective brand encompasses everything from your customer service style, company uniforms, business cards, marketing materials, advertising and even how your office looks when clients walk in.
Branding Leaves an Impression
An effective brand reflects what your business stands for and what makes it unique among all your competitors. It tells people the business qualities, focus and personality. A strong brand helps clients to remember your business and make them more confident in engaging with you to help them. It creates trust.
Branding Increases Your Sales
A good brand will help people to think of you when they are in the market for your product or service. It also helps to establish a level of trust even before first contact is made with your potential customer. Branding does this by creating a unique message that enables you to stand out from the crowd. Branding also does this by communicating why and how you are different from your competition.
It Easy to Get a Business Up and Running - Harder to Keep It Running
The great thing about being in business today is that it's so easy to create a business presence. The bad thing about being in business today is that it's so easy to create a business presence.
Everyone can go out there and get a cheap logo from some offshore company in Asia, get a GoDaddy website, and start posting on social media sites. This means EVERYONE is doing it! The problem is there is so much competition.
How do you get your signal to stand out in a sea of white noise?
Branding That Makes You Stand Out From the Crowd
Know Thyself
This Greek aphorism is extremely critical in small business. Business branding is more than just a fancy set of colors and a cool logo. It's a clear communication of what and who your business is. In order to do that, you've got to know this for yourself. So many businesses that come through our doors do not have a clear idea of who are their target customers. They don't know why they do what they do or what core pain point they are solving for their customers.
Honesty and Authenticity
What effective business branding forces you to look at these things. It also forces you to do a critical self-analysis to determine what makes your business, well, your business. What do you like to do? What problem are you solving for your clients? What does your product or service do for your clients? What is your personality type? Is it reflected in the company? Honesty and authenticity is key in formulating an effective business brand.
How Can Garza Web Design Help?
At Garza Web Design, we do not do business branding. However, we've seen so many folks who have come to us for a website that need so much more than just a website. This is when we help our potential clients to consider the other marketing needs they need to address before we can start on their website.
We know enough about business branding to introduce you to the basics of branding and how they are helpful to small businesses. We then help you to determine if you want to invest in branding. We can then steer you to a local Richmond branding agency we trust to help you.
WE SPECIALIZE INSEO
We are excellent at two things: building websites and doing SEO to get them to rank well on search engines like Google. That’s it. This focus has enabled us to become a top web design agency in Richmond VA .
WE PARTNER WITH
There are companies out there that can do better than us at some things. Rather than compete against them, we’ve chosen to partner with them to get you the best service possible.
WE WILL REFER YOU
Our pride takes a back seat to serving whomever walks through our doors. If we feel there’s an agency that can better serve your website needs, we will call them and arrange a meeting.
